Airbrushed Twiggy Olay advert misleading

Posted: December 16, 2009 
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An airbrushed photograph of the model Twiggy gave a misleading impression about the effects of an eye cream she was promoting
more than 700 people complained via a website campaign set up by Jo Swinson, the Scottish Liberal Democrat MP, after it emerged the image had been “digitally re-touched”.The Advertising Standards Authority ruled the advert was misleading . Procter and Gamble Ltd, which makes the product, said Twiggy was a “beautiful woman” but admitted adding some “minor retouching” around Twiggy’s eyes.